With more than five years of experience in my pocket, hands, and brain, I'm an Associate Creative Director at Salt XC in Toronto, leading 3D, experiential, multidisciplinary design, and creative operations. I bridge strategic thinking with hands-on execution – building the systems and workflows that turn ideas into reality. My background is in craft and design, which means I understand what it actually takes to make something excellent. Outside the studio, I'm a numismatist, a museum enjoyer, and a professional violinist.
Specializations
Creative / Art Direction
Department / Workflow Architecture
Technical Strategy / Scoping
New Business & RFP Visual Strategy
Leadership / Team Mentorship
CGI / 3D Visualization
Motion Design / Animation
Experiential Design
Interactive Design
AI-Integrated Production
Tools
Blender
Unreal Engine
Adobe Substance 3D Suite
Adobe Creative Suite (Ps, Ai, Id, Ae, Pr)
AI Production: Krea Suite, ComfyUI, Cursor
LLMs: ChatGPT, Gemini, Claude
N8N, Figma, Notion
Select clients
Microsoft/Xbox, Mercedes-Benz, Toyota/Lexus, AB InBev (Stella Artois, Bud Light, Kona, Cutwater, Michelob Ultra, Corona), Coca-Cola, Labatt, Luxe Brands (XO Khloé, Ariana Grande), Adidas, Reese’s, RBC, Unilever, Sephora
