With more than five years of experience in my pocket, hands, and brain, I am currently directing 3D and creative innovation at Salt XC in Toronto. I’m a thinker who builds – architecting the departments and workflows that bridge the gap between strategic intent and high quality execution. Outside the studio, I’m a mad numismatist, a museum enjoyer, and a professional violinist.
Specializations
Creative / Art Direction
Department / Workflow Architecture
Technical Strategy / Scoping
New Business & RFP Visual Strategy
Leadership / Team Mentorship
CGI / 3D Visualization
Motion Design / Animation
Experiential Design
Interactive Design
AI-Integrated Production
Tools
Blender
Unreal Engine
Adobe Substance 3D Suite
Adobe Creative Suite (Ps, Ai, Id, Ae, Pr)
AI Production: Krea Suite, ComfyUI, Cursor
LLMs: ChatGPT, Gemini, Claude
N8N, Figma, Notion
Select clients
Microsoft/Xbox, Mercedes-Benz, Toyota/Lexus, AB InBev (Stella Artois, Bud Light, Kona, Cutwater, Michelob Ultra, Corona), Coca-Cola, Labatt, Luxe Brands (XO Khloé, Ariana Grande), Adidas, Reese’s, RBC, Unilever, Sephora
