"Imagine a pop-up cocktail bar that fits into a standard sports travel bag." These were the exact words Cutwater approached us with. Intriguing, isn't it?

Cutwater, an unrivalled frontrunner in the canned cocktail revolution, has always been about breaking boundaries. Their mission? To make bar-quality cocktails accessible to everyone, anytime, anywhere. In pursuit of this, they sought our expertise to develop a unique sampling cart intended for high-impact sampling programs and retail store promotions to amplify brand visibility and enrich the customer experience.

The challenge? Crafting a bar cart that combined modularity and transportability, all while embodying the welcoming elegance of a traditional cocktail bar.

We took inspiration from the nostalgic charm of classic home bar carts and fused it with a modern, functional design ethos. The result was a perfect harmony of style, practicality, and cost-effectiveness. Although slightly larger than your average home bar cart, it was designed to dismantle with ease, fitting snugly into a standard sports travel bag for effortless transportation and assembly.

Aesthetically, the bar cart paid a strong homage to Cutwater's brand identity, with their branding showcased prominently across the cart. Its crowning glory was a large, attachable Cutwater logo at the top, delivering a striking visual impression.