Coca-Cola Canada Holiday Truck Tour.

This holiday season Coca-Cola delivered magic across Canada in the iconic Christmas truck, driven by the Big Man himself. When Coca-Cola stopped in a city, we wanted locals to come out and feel like part of the cross-country journey, possibly catching a glimpse of Santa Claus in the driver's seat and fuelling up on holiday cheer.

While the illuminated Christmas truck was the centrepiece of the experience, we told the story of delivering magic across Canada through a series of three interactive, life-sized snow globes that act like pages from a pop-up book. From ”stocking” the truck, to catching sight of the truck weaving through a snowy pass, to a customized hometown arrival sign, this immersive holiday story was all about Canadian bottlers, Coca-Cola, and Christmas Magic.